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www.forbes.com ICE, The Next Challenger To IMAX And Dolby Is Coming To America This Fall

The technology, which has been around in France for around 2.5 years, is the newest "Premium Large Format" idea to arrive over here in hopes of both challenging IMAX (and Dolby Vision) and banking on moviegoers willing to pay a little extra for a little extra.
www.forbes.com
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